About Wayfinder

Wayfinder is an innovative industry led program that’s tackling the significant workforce challenges in supply chain and logistics.

With ever-evolving customer demands, increased risks, emerging technologies, and fierce competition, the world’s supply chains are more complex than ever before. This complexity has resulted in a global talent shortage that’s creating major obstacles for businesses to overcome.

It also means that work in the supply chain sector has got a whole lot more interesting!

Wayfinder research indicates that improving the gender balance of our supply chain workforce makes for better business for all!

Wayfinder is a fully integrated program of the Australian Logistics Council

Supply Chain and Logistics currently contributes $140bn yearly to the Australian economy.

In 2022 the Transport, Postal and Warehousing sector employed approximately 694,900 person, accounting for 5.1 percent of Australia’s workforce. And over the next 5 years employment is projected to grow by 47,000+ employees.

And yet in 2021 the average number of women working in the the transport warehousing and postal sector was 27.4% of the total workforce – WGEA 2021.

With sector wide talent shortages and an ageing and largely male workforce, there’s never been a better time for women to consider a career in this growing sector!

Proudly supported by Wayfinder sponsors

Interested in learning more about a career in supply chain and logistics?

Wayfinder’s digital Supply Chain Career Map showcases roles across 18 sectors, mapping education qualifications and experience, indicative salary range, key responsibilities, skills required, career pathways and study options outlines the education pathways to the wide range of supply chain careers.

Access the career map here

The Australian Government and iMOVE Australia commissioned Wayfinder: Supply Chain Careers for Women, on behalf of the Infrastructure and Transport Ministers’ Meeting (ITMM), to look at the barriers to women in Australia’s transport industry and to undertake a stocktake of the initiatives currently in place to support women across all sectors of Australia’s transport industry.

People bring their beliefs about gender unthinkingly into the workplace, disadvantaging women both at recruitment and career progression.   Gender stereotypes subtly influence which candidates are recruited for certain roles, how salaries are negotiated, and which employees receive career development opportunities and encouragement.

Attracting women into operational roles in transport is a particular challenge. Position Descriptions often insist on operational experience, disadvantaging women who don’t have the same opportunities to acquire experience prior to recruitment or on the job.

Listen to the career journeys of some of the women who are enjoying careers in one of the fastest growing industries in Australia.

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Hear from Male Leaders who are Championing Gender Diversity

This video series focuses on the important role that gender diversity plays in delivering not only better company performance and greater productivity but improved workplace culture.

Ingilby Dickson speaks with Matt Hollamby, Brisbane Manager Patrick Autostrad Terminal. Matt’s vision and Patrick’s commitment to building a culture that focuses on representation of women at all levels of the organisation were key to creating the WILpower cadetship program.

Ingilby Dickson speaks with Simon Acfield, Operations Director ANZ , Stanley Black and Decker.  This insightful discussion takes a deep dive into how building relationship, and driving culture leads to high performing teams.

Ingilby Dickson chats with Todd Emmert, Director Qube Bulk, about how diversity works at Qube and the positive impacts increased female participation has on their workforce

Ingilby Dickson chats with Paul Maraziotis, Head of Automated DC Operations and Optimisation and Andrew White, Distribution Centre Manager, at Coles, about how they are doing things differently and delivering successful business outcomes.

Our National Partner

Food Innovation Australia Limited (FIAL) is an industry-led, not-for-profit organisation focused on growing the share of Australian food in the global marketplace.

FIAL and Wayfinder are working together to showcase the career opportunities our fast growing and innovative agribusiness industry has to offer Australia’s talented young women. 

Our Associates