Our Mission

Established by Deakin University’s Centre for Supply Chain and Logistics in partnership with industry, Wayfinder is building a new talent and capability pipeline.  Before the pandemic and now more than ever this industry is confronting a major challenge in attracting and building a modern workforce with the skills and capabilities it needs. 

The impact of digital change, internationalisation, global and local supply chain complexity, increasing freight volumes and an aging largely male workforce is driving a global talent shortage in supply chain and logistics. Wayfinder research is highlighting not only the capability gaps, but the particular skill set women can bring to these roles.  

The Wayfinder initiative aims to increase the visibility of careers in the supply chain and logistics industry and rethinking talent acquisition, retention and promotion in supply chain and logistics.